About Primitive Earth BeadsPrimitive Earth Beads - Chain & Leather was started in 1993 when our founder, Ray, discovered the world of beads at a surf expo. He began importing high quality fimo beads from South Africa and supplying local jewelry makers, particularly those selling along the beach boardwalks here in Florida.
Since then we have expanded our product range and become direct importers and distributors of fashion chain, charms, leather, the Regaliz® bracelet and more. Our company is now run by Ray's son Graham and daughter Wendy. We have three generations working in the office and warehouse, as well as a small team of employees who have become like family!
A lot of customers ask if we are associated with Best Beads Chain & Leather...Yes, we are! Primitive Earth Beads is our retail business that focuses on selling chain by the foot, Indian leather spools, silk ribbons, and jewelry supplies. Best Beads is our wholesale business which sells wholesale leather, spools of chain, and wholesale jewelry supplies.
In 2020, Graham and Wendy decided to shift the focus of operations to the wholesale side of the business. The sale of retail products at PEBeads is being discontinued, while we will continue to serve our wholesale customers at Best Beads. We encourage all of our long time PEBeads customers to register as wholesale buyers over at Best Beads!